PROBLEM
BDA needed a logo for its annual Think Tank conference attended by NBA team clients. The mark needed to clearly represent basketball while maintaining the bold look and feel of a professional sports logo. It also had to work across a variety of applications including conference materials and merchandise.
BDA needed a logo for its annual Think Tank conference attended by NBA team clients. The mark needed to clearly represent basketball while maintaining the bold look and feel of a professional sports logo. It also had to work across a variety of applications including conference materials and merchandise.
SOLUTION
The final design uses a shield-style sports logo with a basketball and net as the central visual elements to immediately communicate the theme. Strong typography and layered outlines give the mark the bold, athletic aesthetic commonly seen in team and event branding. The design was created with clean vector shapes and simplified color variations to ensure it reproduces well across merchandise and event materials.
The final design uses a shield-style sports logo with a basketball and net as the central visual elements to immediately communicate the theme. Strong typography and layered outlines give the mark the bold, athletic aesthetic commonly seen in team and event branding. The design was created with clean vector shapes and simplified color variations to ensure it reproduces well across merchandise and event materials.
