PROBLEM
AT&T needed a custom t-shirt design to be distributed as a giveaway to employees. The project allowed creative flexibility, including the ability to reinterpret the AT&T logo. The challenge was to create a design that felt fresh and stylish while still remaining recognizable as part of the AT&T brand.
AT&T needed a custom t-shirt design to be distributed as a giveaway to employees. The project allowed creative flexibility, including the ability to reinterpret the AT&T logo. The challenge was to create a design that felt fresh and stylish while still remaining recognizable as part of the AT&T brand.
SOLUTION
I developed a design that reimagines the AT&T initials using intricate floral illustrations to form the letterforms. The organic shapes and limited color palette give the design a modern apparel aesthetic while creating a warmer, more human feel for the technology brand. The final artwork was created to work cleanly as a screen-printed graphic for employee merchandise.
I developed a design that reimagines the AT&T initials using intricate floral illustrations to form the letterforms. The organic shapes and limited color palette give the design a modern apparel aesthetic while creating a warmer, more human feel for the technology brand. The final artwork was created to work cleanly as a screen-printed graphic for employee merchandise.
